UTM Link Builder

Build UTM-tagged tracking URLs for Google Analytics with source, medium, campaign, term and content parameters, then copy them in one click. Free UTM builder for marketers — private, no signup.

Website URL *

Campaign source *Campaign medium *Campaign name *Term (paid keywords)Content (A/B variant)

Your tracking URL

Enter a valid URL and at least a source, medium and campaign.

UTM parameters let Google Analytics and other tools attribute traffic to the right campaign.

How to use the UTM Link Builder

1
Paste your landing page URL.
2
Fill in source, medium and campaign.
3
Add term and content if you need them.
4
Copy the finished tracking URL.

Frequently asked questions

What are UTM parameters?

Tags added to a URL — utm_source, utm_medium, utm_campaign and more — that let analytics tools attribute visits and conversions to the right campaign.

Which fields are required?

Source, medium and campaign are the essentials; term and content are optional for paid keywords and A/B variants.

Does the order matter?

No — analytics tools read parameters by name, not order, so the URL works however they're arranged.

Tips & discussion

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