Markup & Pricing Calculator

Enter your item cost and target profit margin to get the exact selling price, profit per item and markup on cost. Price products confidently. Free, multi-currency pricing calculator.

Target profit margin50%
Enter your cost

How to use the Markup & Pricing Calculator

  1. 1

    Pick your currency and enter the item cost.

  2. 2

    Drag the slider to your target profit margin.

  3. 3

    See the selling price, profit per item and markup.

  4. 4

    Adjust the margin to test different price points.

Frequently asked questions

How is the price calculated?

Price = cost ÷ (1 − margin). A 50% margin on a $10 cost gives a $20 price.

Margin vs markup?

Margin is profit as a % of price; markup is profit as a % of cost. The tool shows both so you don't confuse them.

What margin should I aim for?

It varies by industry — retail often runs 30–50%, services higher. Test a few to see the impact on price.

Tips & discussion

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